The Lighthouse Brand Strategy Academy’s CBO Masterclass
Master Brand Strategy, build a thriving brand-centered business and earn CBO certification
Learn the practical skills used by top CBOs
What is a CBO?
Chief Brand Officers (CBOs) are responsible for discovering, defining, developing and directing how your brand is perceived. Perceptions drive behaviour and choice.
Strategy is choice - business strategy is driven by Brand Strategy.
Your unique Brand DNA is the heart of your brand strategy; what you stand for, to whom and why - and how you go about doing it.
The best CEOs operate as CBOs too - or employ a CBO. The best brand strategists operate as Fractional CBOs - indispensable business partners to their clients.
BECOME A LIGHTHOUSER, RAISE YOUR STRATEGIC SKILLS AND INCREASE YOUR VALUE
CBO MASTERCLASS
DO-IT-YOURSELF
or 6 payments of $49/month
(VALUE $1,422)
ONLINE COURSE
Access to DIY CBO Masterclass Program
Access to all workshops
CBO Roadmap
Brand Builders Videos
Monthly mini-lessons
CBO CERTIFICATION
$249
COMMUNITY
Access to members-only Community
Once-monthly Q&A meet-up with Peter
Once-monthly Live Brand Mastery sessions with Peter
Members-only podcast
Access to community events
Monthly challenges
"On the Spiral Staircase" community mentoring
Once monthly "Ask Peter" on Community Forum
Access to recordings
Dim Sum Snippets
Access to LBSA Vault
MENTORING
1:1 Mentoring with Peter
BONUS: One hour Vision and Goal Setting Session with Peter
BONUS: Dim Sum Strategy Audiobook
CBO MASTERCLASS
DONE WITH COMMUNITY
or choose from our available installment plans
(VALUE $2,818)
ONLINE COURSE
Access to DIY CBO Masterclass Program
Access to all workshops
CBO Roadmap
Brand Builders Videos
Monthly mini-lessons
CBO CERTIFICATION
COMMUNITY
Access to members-only Community
Once-monthly Q&A meet-up with Peter
Once-monthly Live Brand Mastery sessions with Peter
Members-only podcast
Access to community events
Monthly challenges
"On the Spiral Staircase" community mentoring
Once monthly "Ask Peter" on Community Forum
Access to recordings
Dim Sum Snippets
Access to LBSA Vault
$1,397
MentORING
1 x 1:1 Mentoring with Peter
BONUS: One hour Vision and Goal Setting Session with Peter
BONUS: Dim Sum Strategy Audiobook
OR
CBO MASTERCLASS
DONE WITH YOU MENTORING
or choose from our available installment plans
(VALUE $7,018)
ONLINE COURSE
Access to DIY CBO Masterclass Program
Access to all workshops
CBO Roadmap
Brand Builders Videos
Monthly mini-lessons
CBO CERTIFICATION
COMMUNITY
Access to members-only Community
Once-monthly Q&A meet-up with Peter
Once-monthly Live Brand Mastery sessions with Peter
Members-only podcast
Access to community events
Monthly challenges
"On the Spiral Staircase" community mentoring
Once monthly "Ask Peter" on Community Forum
Access to recordings
Dim Sum Snippets
Access to LBSA Vault
$4,200
MentORING
6 x 1:1 Mentoring with Peter
BONUS: One hour Vision and Goal Setting Session with Peter
BONUS: Dim Sum Strategy Audiobook
ENTERPRISE SOLUTIONS
Tailor-made mentoring and workshop programs for multiple users can be customized on a per-case basis and tailored to the needs of your organisation. Limited availability, application required. For more information, send us an email.
WHAT LEADING BRAND STRATEGISTS SAY...
“Peter Wilken is a brilliant strategist and an excellent mentor"
—Matt Davies, Brand Consultant & Executive Advisor, Matt Davies Brand Consultancy
“Peter Wilken is a brand strategy veteran with serious chops…Peter is the real deal when it comes to branding and he’s been in the branding game at the very very top."
—Stephen Houraghan, Brand Strategist and Coach
why choose this online branding course?
Your path to becoming a more strategic leader or a more indispensable strategic adviser begins here.
WHAT YOU’LL GET OUT OF IT
why this course is different
is the CBO Masterclass right for you?
The CBO Masterclass is an easy-to-follow 6-step approach that follows the trademarked Brand Centered Management™ process adopted by thousands of brand-building professionals around the world and several of the world’s iconic brands.
WHAT MEMBERS GET:
50+ educational videos
100+ downloadable worksheets
Unlimited evergreen access
Access to the Lighthouse Brand Builders Community in Circle
Bi-weekly LIVE cohort calls with Peter
Vault of recordings and bonus materials
CBO certification upon completion
Discounted rates for mentoring sessions
Bonus 1:1 Kick-off session with Peter
ARE YOU FACING THESE branding CHALLENGES?
BUSINESS OWNERS
➡ You're READY to build a strong brand but don't know where to start
➡ You're OVERWHELMED by generic advice and need real solutions tailored to your challenges
➡ You DON’T have time or resources to waste on trial and error
➡ You WANT to create lasting, differentiated value for your products and services—beyond quick fixes and buzzwords
➡ You KNOW good branding is about more than just a logo or website
➡ You NEED a clear, proven process with an experienced mentor to guide you
✔ De-mystify brand strategy and cut through complexity
✔ Clarity and confidence in your decisions
✔ A clear roadmap to build a thriving brand-centered business
✔ Inspire, align, and energize your team
✔ Ability to brief and manage agencies and freelancers effectively
✔ Increase revenue and improve your bottom line
BRAND STRATEGISTS
➡ You’re COMMITTED to leveling up your strategic skills and focusing on long-term success
➡ You are READY to leave behind low-cost, one-off projects, and want to move to high-quality client relationships with longer, high-value retainer contracts
➡ Your GOAL is to become a valued indispensable partner to your clients, with confidence in yourself and your process.
➡ You WANT practical, actionable tools and strategies that deliver real results for your clients
✔ Transform from a commoditised executional supplier to a highly valued, indispensable business partner
✔ Move from ‘one and done’ short-term and low-cost projects, to long-term, high-value retainer relationships
✔ Learn a battle tested process and skills that can be applied to your own business as well as to your clients
✔ Stay ahead of your clients and competitors
✔ Increase revenue and improve your bottom line.
THIS PROGRAM WILL HELP YOU…
FROM INDIVIDUAL STUDENTS TO THE WORLD'S MOST ENDURING BRANDS, THESE STRATEGIES HAVE HELPED THOUSANDS OF PROFESSIONALS OVER THE LAST 30 YEARS.
The timeless principles taught inside The CBO Masterclass have been used by the top brand consultancies and to train leaders inside the world’s biggest brands.
But you don't have to take my word for it.
VAN SECURED HER BIGGEST CLIENT, IS EXPANDING HER TEAM, AND LEVELING UP HER BRANDING GAME AFTER ONE MENTORING CALL
LBSA's CBO Masterclass Elite Program: the ultimate power-up for my brand building agency! With Peter Wilken as my mentor, I made full use of the tools to level up my branding game and secure ongoing revenue stream as a Fractional Chief Brand Officer. One chat with Peter, and boom - I landed my biggest client yet! LBSA plugged me into a rockstar community of fellow brand builders. Now, my team is expanding, and I'm ready to bring on a full-time sidekick. LBSA: the cheat code to brand building success!"
Van Thu Nguyen, Brand Builder & Consultant, Envisionary Studio
SEASON BRAND STRATEGIST WILLIAM HAS GONE DEEPER IN HIS PROCESSES, AND GAINED NEW TOOLS TO HELP WITH HIS CLIENTS
“Working with Peter and through the CBO Masterclass program has been a wonderful experience. I am typically very sceptical of the so called “brand and marketing guru” however Peter is a genuine, humble person who has crafted a truly brilliant approach to brand. As someone who is passionate about brand and brand building, this course has given me insight into a deeper way to approach the process, as well as reassured many notions I have already been considering.”
William Grunwald, Founder, Dark Room Alley
NICOLE IS DELIVERING REMARKABLE OUTCOMES FOR HER CLIENTS BY INTEGRATING THE PRINCIPLES OF BRAND CENTERED MANAGEMENT™ AND TRANSFORMATIVE 4D’S PROCESS
“Peter has been really helpful when it’s come to levelling up my skillset in brand strategy. The course is packed full with video trainings and multiple worksheets to go with each one. It’s really helped me to progress and develop my workshops to a high standard and I have already seen client results from helping them to build out their brand DNA. The one-on-one sessions we had with him really provided in-depth insights into our business and how we can develop our consulting sessions with clients. My workshops now flow more smoothly and my clients are able to see a clear direction for the future."
—Nicole Rogers, Owner and Creative Director, Digital Bear Design
DANIELLE LEVERAGED HER COMPELLING BRAND DNA TO LIGHT UP HER BRAND AND CAREER
Before working with Peter, I felt unsure and apprehensive about how to progress my brand consulting business. With Peter's help, I have implemented changes that improved my processes as well as my understanding of brand strategy and crafting a compelling Brand DNA. Within weeks, I transitioned to a fully-fledged brand strategist and registered my business with Companies House. I am now delivering amazing results for my clients by demystifying brand jargon and providing clarity of purpose and position. With this new found focus, I am on the path to even greater success."
—Danielle Clarke, Brand Strategist, Owner of Danielle Clarke Consultancy and Build Better Brands Podcast
TAUGHT BY A WORLD-CLASS STRATEGIST AND 'FATHER OF BRAND DNA'
Hi, I’m Peter and I’m an award-winning brand strategist, author and creator of The Lighthouse Brand Strategy Academy. For over 20 years, I worked with three of the world's top advertising agencies running agencies for Ogilvy, Leo Burnett, and as Head of BBDO Asia Pacific, working across a myriad of categories in Europe, Asia, and North America. I’ve spent decades working with the brightest minds in advertising and brand-building. This masterclass is the apex of all that I have learned.
HERE IS A BIT ABOUT ME:
I worked with some of the world's top brands including Shell, Coca-Cola, McDonalds, PepsiCo, Unilever, and BMW.
I co-founded, built, and sold one of the world's first specialist brand consulting firms, The Brand Company.
I am a winner of a Cannes Gold Lion, the Oscars of the advertising world and perhaps still the most prestigious creative advertising award in the world today.
I am a celebrated author of the highly-acclaimed book, "Dim Sum Strategy"—the go-to resource for serious brand professionals.
Clients call me a constructive disruptor and I've been described as the father of Brand DNA.
Thousands of professionals have been impacted by my Brand Centered Management™ process, developed with my colleagues at The Brand Company.
"It is wise to listen to experience"
—Old Chinese Proverb
A PRACTICAL process FOR THE BRAND PROFESSIONAL WHO WANTS TO ELEVATE THEIR STRATEGIC GAME
The CBO Masterclass from LBSA is the most actionable, high-level, and easy-to-follow course on brand-building available online. Each of the 50+ lessons covers powerful ways to develop winning brand strategies by applying the same trademarked process used by top brand consultancies for leading world brands.
Master brand-building:
Discover more about who you are and how you are perceived. Prepare for growth by probing into previously unexplored areas about your brand, your organization and the environment you operate in.
Define your brand and own a territory in the mind of your customers. Use a simple and unique template to replicate consistent customer experiences and create a brand that lasts.
Put your brand at the centre of your business. Get proven methods that make it easier to renew, revisit and safeguard your brand.
Direct intelligently and set the course. Set your strategic priorites with clarity and confidence
Deliver on your brand promise. Execute your strategic plan with confidence and aligned action—having your brand DNA intuitively inform all business decisions, making the visions, goals, and dreams of your brand come to life.
Then, watch as consistent and continous strategic actions compound to build your brand with transformative business results.
This Brand Strategy course will guide you through a structured 6-module program
MODULE 1: SETTING UP YOUR DISCOVERY
A full step-by-step guide to setting up and starting your Discovery program
What LIGHTHOUSERS say...
MICHEL
VAN
CHRIS
MODULE 2: CONDUCTING DISCOVERY INTERVIEWS
In this section, we will cover everything you need to know about setting up and conducting in-depth qualitative interviews with key stakeholders.
MODULE 3: DRAFTING YOUR DISCOVERY REPORTS
In this module, you'll learn how to structure and draft the perfect Discovery Report to capture key insights in an engaging format.
MODULE 4: DEVELOPING YOUR BRAND DNA
This is where you craft your working Brand DNA. The main event is a collaborative DNA Development workshop with a select group of diversified stakeholders close to the brand.
MODULE 5: REFINING YOUR BRAND DNA
This section helps you craft and refine your working Brand DNA into a Final DNA through a careful interrogation process. DNAs are like clay, malleable in the early stages but set hard over time.
MODULE 6: BRINGING YOUR BRAND DNA TO LIFE
Your Brand DNA becomes the guiding beacon for everything your brand or business DOES and SAYS. This section shows ways in which to begin the journey of having your DNA intuitively inform action.
Apply the same trademarked process used by the top brand consultancies to develop winning strategies for leading world brands
What LIGHTHOUSERS say...
MICHEL
VAN
CHRIS
“Peter’s expertise, authenticity, and generosity make his guidance truly transformative.”
downloadable resources
Everything you need to build a thriving brand-centred business and earn your CBO certification.
MODULE 1: Setting Up Your Discovery Templates:
Discovery Overview
Customer Discovery Sheets
Category Discovery Sheets
Currents Discovery Sheets
Competition Discovery Sheets
Company Discovery Sheets
Practical Segmentation
Desk Internet Research
Visual Identity Audit
Icons & Assets
Bonus: Brand Strategy Health Check
MODULE 2: Conducting Discovery Interviews Templates:
Discovery Questionnaire
Discovery Interviews
Interviewee Selection Scheduling
How to Conduct Interviews
Consent Forms
How to Capture Insights
Discovery Worksheet
Quick Fixes
Bonus: Prospects and Problem Shooting
MODULE 3: Drafting Your Discovery Report Templates:
Discovery Report
3 Core Truths
Brand Maps
Brand Opportunities
Executive Summary
Discovery Cascade
Bonus: Brand Archetypes
MODULE 4: Developing Your Brand DNA Templates:
Brand DNA Blueprint
Brand DNA Examples
DNA Development Workshop
Promise & Benefit
Dim Sum Strategy
Roles & Beliefs
Culture or Spirit
Your Working Brand DNA
How to Develop Your Brand DNA
Bonus: Purpose Cribsheet
MODULE 5: Refining Your Brand DNA Templates:
Refining Your Brand DNA Tyre-kick Testing
Icons & Attributes
Creating Your Final DNA
Values & Commitments
Bonus: Rich Values and Netflix Culture
MODULE 6: Bringing Your Brand DNA to Life Templates:
Translation Into Vision, Mission, Values
Elevator Pitches
Creating a Brand Story
Brand Book Guidelines
Brand Guidelines Examples
Bonus: Creative Brief and Manual
OUR LIGHTHOUSE BRAND STRATEGY ACADEMY ALUMNI ARE LIVING PROOF
Still not sure if this is right for you? Take a look at the results others achieved.
OLENA IS USING STRATEGIC, BRAND-CENTERED THINKING TO TAKE RAPID START-UPS AND LEGACY BRANDS TO THE NEXT STAGE OF GROWTH
“Peter Wilken is a world-class brand strategist with incredible practical expertise. His noble vision to democratize brand strategy creation and refinement is fully reflected in his unique course, which effectively unveils his Brand Centered Management™ 4Ds process for brand strategy. The course content is highly precise, concise, informative, structured, and clear. Essentially, it provides a step-by-step guide for redefining brand strategy for companies of all sizes facing challenges in achieving further brand growth."
—Olena Gololobova, Senior Marketing Specialist, Marketing Resource Manager at Mark Anthony Group
“Peter led us through a creative strategic process that aligned the leadership group and focused on a highly diversified, complex, and ambitious department. The Brand DNA development process that Peter uses with the Lighthouse Program has helped us focus the strategic direction of our department and align over 200 Orthopedic Surgeons behind our rallying cry of "Mobility for all!"
—Dr. Kishore Mulpuri, Head of UBC Dept. of Orthopedics; President, Canadian Orthopaedic Association
DR. MULPURI PIONEERED CHANGED AT THE PERIPHERY—ALIGNING HIS TEAM WITH ONE
UNIFYING MESSAGE
TOM IS KEEPNG BRAND-CENTERED DISCUSSIONS IN THE BOARDROOM—EVEN WHEN BUSINESS GETS HECTIC
“Peter Wilken is a world-class brand consultant...at the core of Peter’s experience and expertise is brand development and brand positioning. He employs an innovative and highly effective Brand Centered Management process with the Brand DNA functioning as its touchstone. Peter has played a pivotal role in helping us define our brand positioning (our DNA), thereby helping us to position ourselves as a world leader in the education of boys."
—Tom Matthews, Headmaster at St George’s School, Vancouver 2010-2021
Earn CBO certification
The CBO Masterclass offers CBO Certification for qualifying ‘Done with Community’ (Elite) and ‘Done with You Mentoring (Elite +) members.
Certification carries value and is earned, not just paid for.
This involves a self-assessment and review by the LBSA to confirm successful completion of the program.
Successful members receive signed certificates in hard and soft copies, website badges and a record of achievement.
THE 4Ds METHOD
The CBO Masterclass follows the tried and tested 4Ds process (Discovery, Definition, Direction, and Delivery) with a focus on defining your unique Brand DNA. This becomes your guiding beacon for directing business and communication strategy.
The course is run with structured materials, interactive LIVE virtual meetings with cohorts, and one-on-one mentoring sessions with Peter for those successful waitlist applicants.
EXCLUSIVE ACCESS TO THE BRAND BUILDERS COMMUNITY
Unlock exclusive bonuses and extra resources to boost your brand strategy journey.
The Lighthouse Brand Builders Community is a private, members-only community
We built the LIGHTHOUSE Brand Builders Community so you can:
Have a meeting place that is easy to find and where you can access everything you need
Access the CBO Masterclass
Join LIVE bi-weekly cohort workshop sessions
Access recordings and vaults
Exchange comments, tips and ideas in the Chatline
Access the ‘Ask Peter Anything’ DM
Share your journey with fellow Lighthousers
Be part of a community that values mutual support, kindness and willing each other succeed
In the Lighthouse Brand Builders Community, you have access to:
Community Forum: Engage with an exclusive, dynamic group of brand-builders
Monthly Mini-lessons: Bite-sized, impactful lessons to keep you progressing
The Lighthouse Brand Builders Podcast: Get direct access to our own Lighthousers brand-building advisory
Monthly LIVE Q&A: Get your questions answered by me and the community
Monthly LIVE Brand Mastery Sessions: Small cohort groups where we break down the different CBO Masterclass modules
On the Spiral Staircase: Membership Mentorship
Brand Builders Videos: Visual guides to brand building
Events: Join our sought-after Events & Workshops for free
Weekly Brand Quotes: Get inspired by the words of wisdom
My Books: Dim Sum Strategy and The 10 Commandments to Build a Strong Brand.
My Book
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Book Reviews from Amazon
A book packed full of tools that you can slot into your own working practice
This book is a hugely valuable resource, jam-packed with useful tools, ideas and inspiration for a working strategist. I have been listening to this book on Audible. Read by Peter himself, the pace is good and it's very easy to follow. A supporting PDF shares the graphics that Peter talks through giving good solidity to the experience. Sometimes a book can stay on the Audible platform but for me, this book needs earmarking, underlining and annotating. It's a tool for regular reference so I'll be buying it in print form as well!
—Juno
This book will elevate your brand to new heights
As the CEO of the one of fastest-growing industries, the "Dim Sum Strategy" offered invaluable insights on crafting a winning roadmap to cultivate our company's brand and perpetuate its influence in the long run. This book was brimming with captivating anecdotes and real-life instances, showcasing both triumphs and setbacks in the business realm, all presented in a straightforward and engaging manner. I endorse this book for any corporate visionary aiming to establish or revitalize their company's brand. It serves as an exceptional resource for comprehending your existing foundation and charting a course toward a more formidable brand presence.
—Mauricio Vasquez
EZEQUIEL ABRAMZON
Peter's book “Dim Sum Strategy” is full of tools and frameworks that will help you understand why building a brand is the most important thing in your business. It breaks down fundamental aspects of brand strategy into bite-sized pieces, easy to understand but more importantly, easy to apply! It's one of the most practical books I read when I started to craft my methodology as a brand consultant.
—Ezequiel Abramzon
THIS COURSE INCLUDES:
50+ high-quality video lessons, divided into 6 focused modules.
100+ downloadable worksheets to help you put what you learned into action.
The vault repository for recordings, and plenty of bonus materials.
Access to the Lighthouse Brand Builders Community
Monthly Brand Mastery cohort sessions with Peter Wilken
Monthly Live Q&A Sessions with Peter Wilken
BONUS: 1 hour strategy session with Peter Wilken
100% money-back guarantee. If you don't like it, send us an email within 14 days after your enrollment and I'll refund you. It's that simple!
DONE WITH YOU MENTORING:
PARTNER WITH A WORLD-CLASS BRAND STRATEGIST
I offer dedicated 1 on 1 mentoring to a select number of mentees looking for more personalised attention, focused on their specific challenges.
For Business Owners, this is often helping accelerate the process of articulating their unique Brand DNA and developing a strategic plan to address their unique business challenges.
For brand strategists, I help them hone their strategic skills, often working collaboratively in a mentor-apprentice manner on a real client project.
For both, mentoring allows for tailor-made solutions that are laser-focused on your specific challenges.
STEVE AND MARIA
‘Done with You’ mentorship benefits from a series of 60-minute 1-on-1 sessions designed specifically to accelerate mentees through the Brand Centered Management™ process, with the option to expand into the Direction and Delivery phases of the 4Ds process.
YOU GET 14 DAYS TO EXPLORE THE CBO MASTERCLASS. IF YOU'RE NOT IMPRESSED, YOU'LL RECEIVE A FULL REFUND
I am confident that you'll be happy with the course. If you're not pleased with your purchase, then I think you should get your money back. That's why I offer a 100% MONEY BACK GUARANTEE that lasts for 14 days from the date of purchase. If you're not satisfied for any reason during the first 14 days, just let me know and I'll refund your purchase in full. No questions asked.
SCHOLARSHIPS AND BURSARIES
Our goal at the LBSA is to make effective, world-class brand strategy affordable, actionable and accessible to all.
We know from member feedback that our pricing is extremely competitive and represents value to them.
We also know that there are many people that would like to participate but for whom the cost is still a bit out of their reach.
We have a small reserve to provide for scholarships and bursaries for deserving applicants - so don’t be afraid to ASK - contact us if you’d like to apply for financial assistance.
We have found that everybody needs to invest something in themselves to value it.
WE UNDERSTAND THAT THE DECISION TO MAKE AN INVESTMENT, EVEN FOR YOURSELF MAY BE DIFFICULT. IF YOU STILL HAVE QUESTIONS, PLEASE GET IN TOUCH. WE’RE HERE TO HELP.
What LIGHTHOUSERS say...
NICOLE
ARON
FREQUENTLY ASKED QUESTIONS
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This masterclass has been designed to deliver maximum value in minimum time. Dedicated students can expect to complete the masterclass in 6-9 weeks. Professionals applying it to their brands and businesses should allow 2-3 months.
The value you get out of the program is proportionate to the time you invest in it. You should be prepared to commit a minimum of 2-4 hours a week.
I've had students that have 'binged' the program and completed it in 2 weeks...and others that have taken nearly 2 -years. There are no rules on timing - it's what works for you.
The course is self-paced and self-directed so you can easily refer back to any lesson or topic whenever needed. You can dip in and out and take pauses as required. We all live in the real world with the demands of business, holidays, family, health and other priorities. It is not uncommon for students to take a month off, then return to complete their program.
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Enrollment is continuous and ongoing.
For ‘Done With You’ Mentorship, we review applications on receipt and arrange a time for a 1:1 call to ensure this is a mutually good fit.
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Thank you for reading my book! While it is packed with information and resources, it does not go in-depth into the development of your Brand DNA. The masterclass takes you through the 4Ds Brand Centered Management™ process in a much more detailed step-by-step fashion. There is a wealth of information and education in the live weekly cohort sessions as well. And, upon completion, you earn CBO certification.
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The CBO Masterclass includes regular live cohort sessions, (currently bi-weekly) as well as optional personal 1:1 sessions with me if enrolled in Done With Community program.
You can progress at your own pace and will be able to ask questions about any phase of the process at any time.
This is not a curriculum-based type program with a set class structure and 'semester-iike' timespan.
When you join you'll find Lighthousers are at different stages of their journey - from newcomers just starting out, to those who've completed and everyone in between.
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Many companies will have a continuous learning and professional development budget, so it's always worth checking if you can expense this masterclass. And of course, if you're the founder, you make the rules!
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The strategies taught inside of The Lighthouse Brand Strategy Academy are timeless so as a graduate you gain life-time certification. Your profile on the course dashboard will reflect your certification status as well.
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No problem. Every purchase of The CBO Masterclass is protected with a no-questions-asked, 100% money-back guarantee within 14 days of purchase. It's a risk-free investment on your end.
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Not a problem. Please send us an email at admin@lighthousebrandstrategy.com.
We look forward to your message and will back to you asap.
BOTTOM LINE: INVEST 2-4 HOURS A WEEK AND DEVELOP THE STRATEGIC SKILLS TO BECOME A HIGHLY-VALUED CHIEF BRAND OFFICER FOR A LIFETIME
© 2024 All rights reserved | Peter Wilken