https://www.peterwilken.com/book-quotes daily 0.75 2020-05-14 https://www.peterwilken.com/book-quotes/1 monthly 0.5 2020-05-14 https://www.peterwilken.com/book-quotes/2 monthly 0.5 2020-05-14 https://www.peterwilken.com/book-quotes/3 monthly 0.5 2020-05-14 https://www.peterwilken.com/case-studies daily 0.75 2023-01-22 https://www.peterwilken.com/case-studies/blog-post-title-one-tl96f monthly 0.5 2024-10-10 https://www.peterwilken.com/case-studies/blog-post-title-two-jwfry monthly 0.5 2024-10-10 https://www.peterwilken.com/case-studies/blog-post-title-three-6l9ra monthly 0.5 2024-10-10 https://www.peterwilken.com/case-studies/blog-post-title-four-acdwt monthly 0.5 2024-10-10 https://www.peterwilken.com/articles daily 0.75 2026-03-20 https://www.peterwilken.com/articles/how-to-choose-a-brand-mentor monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/228c2294-131b-4fb8-8a41-60df5c8e00a5/thoughtful-question-marks-brand-mentor-illustration.png Articles - How to Choose a Brand Mentor: 6 Essential Criteria for Finding the Right Match - Make it stand out Hand-drawn illustration of a thoughtful character resting their face on one hand, with two large black question marks floating above their head, symbolising curiosity or decision-making. https://www.peterwilken.com/articles/brand-mentoring-process monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/f2ee0998-d675-4dda-9700-50fe3dfffdef/Untitled+design.jpg Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Illustrated banner showing a mentor meerkat guiding three younger meerkats across a desert landscape, symbolising Peter Wilken’s brand mentoring process. The scene includes a lighthouse, compass, and directional signpost, representing strategy, guidance, and clarity in brand development. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/86d00fbf-9f59-4992-8e06-322d0c220638/brand-mentoring-communication-strategies-infographic.jpg Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/51cd2f22-024e-4710-87cc-e151d216ec1f/goal-strategy-language-success-infographic.png Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/6ba716d6-e2d5-42f3-952b-114572dcbda3/business-barriers-challenges-positioning-obstacles.png Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/0617bc1c-abc9-464a-8a53-7b4090d340e6/Untitled+design+%281%29.jpg Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/f1b2a0b1-466d-4fc6-8750-b4e460a2a96a/ChatGPT+Image+May+18%2C+2025%2C+02_23_50+PM.png Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/04b86c21-ac40-4c96-8a5a-f9ae08b21147/people-2569234_1280.jpg Articles - Peter Wilken’s Brand Mentoring Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1747550696287-V7UU7M5K4LUVN78BNWDZ/1.jpg Articles - Peter Wilken’s Brand Mentoring Process https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1747550702456-0POZDN1PMQAY4N3OV442/2.jpg Articles - Peter Wilken’s Brand Mentoring Process https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1747550702455-4QG934VYLYUAVZM09PPD/3.jpg Articles - Peter Wilken’s Brand Mentoring Process https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1747550704074-IZAW816V8RFIQN4MV4UZ/4.jpg Articles - Peter Wilken’s Brand Mentoring Process https://www.peterwilken.com/articles/brand-mentoring monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/682c345f-2319-4615-b0ee-0179268fbf04/Meerkat+Mentor+.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands - Make it stand out Meerkat Mentor! https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/dfb5d930-997d-435e-8d92-a3f76f75727f/Peter+Umbrella.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands - Make it stand out Peter Wilken https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/d7371e75-b6c8-426c-a332-81883ac5c76f/IMG_1068.jpeg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/b03389b9-cec3-4adb-a492-f353332a694c/Culture+office.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands - Startups For emerging companies, brand mentoring provides the strategic foundation that can mean the difference between breakthrough success and market obscurity. The startup phase presents a critical window where establishing the right brand foundation prevents costly repositioning efforts later. Startups particularly benefit from: Translating innovative product features into meaningful customer benefits Developing brand positioning that attracts both customers and potential investors Creating alignment between founder vision and market opportunities Building brand systems that can scale efficiently as the company grows Having guided numerous startups through their brand evolution, Peter brings valuable pattern recognition to these engagements—helping founders avoid common pitfalls while accelerating the development of distinctive, scalable brand foundations. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/4b54c2ab-28bf-41d5-a21f-acf078f86c2f/DK+Workshop.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/e9bf0b47-58c3-48e8-9c99-b001474e11d0/Boardroom.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/377a2dee-aea4-4eb4-99a2-7a1c112a73a9/Brand+Mentoring+vs+Brand+Coaching+%28Instagram+45%29.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands - While the terms are often used interchangeably, there are subtle but important distinctions between a brand mentor and a brand coach: The best branding coaching often incorporates elements of mentorship, while effective brand mentoring includes coaching techniques. However, brand mentorship represents a deeper, more comprehensive relationship that unfolds over a longer timeframe. Unlike coaching's often targeted focus on specific skills or outcomes, mentorship creates space for profound brand evolution through sustained guidance, wisdom-sharing, and holistic development. A brand mentor accompanies you through multiple phases of growth, offering perspective that stems from their lived experience and industry insight. Whatever it is, the way you tell your story online can make all the difference. What matters most is finding someone whose approach resonates with your needs—whether that's the focused expertise of a coach or the enduring partnership a mentor provides as your brand navigates its complete journey. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/ffc44ed7-dd98-46b1-af3f-9f80958ddde4/Brand+Mentoring+Quote.jpg Articles - Brand Mentoring: A Smarter Approach to Building Strong Brands - If you're ready to elevate your brand strategy beyond frameworks to truly distinctive positioning, a brand mentor provides the experience, perspective, and guidance to make it happen. As Peter Wilken reminds us: "Brand strategy frameworks can be powerful tools when used in a bigger-picture context and when guided by an experienced, human hand. When you're in the 'jungle' out there, it helps to have an experienced guide to help you find your quarry." Through his consultancy Dolphin Brand Strategy, his online CBO Masterclass, and direct mentoring relationships, Peter helps business leaders and brand strategists develop the expertise needed to create and sustain powerful brand positions in increasingly competitive markets. Remember, in brand building—as in surgery, fishing, or safari—having an experienced guide dramatically improves your chances of success. The right brand mentor doesn't just share frameworks; they share wisdom earned through decades of practical experience in the ever-evolving discipline of brand strategy. https://www.peterwilken.com/articles/brand-dna monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1734888855177-GB5PZJMWC5GI5DH6DI5H/DALL%C2%B7E+2024-12-23+01.27.26+-+An+artistic+representation+of+the+concept+of+%27Brand+DNA%27+with+the+words+%27BRAND+DNA%27+prominently+displayed+in+professional%2C+clean%2C+and+legible+text.+Th.jpg Articles - Brand DNA: The Core of Effective Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/ea1a1ecc-6495-4597-88fc-8ded91f8f412/Screenshot+2025-01-10+at+02.26.27.png Articles - Brand DNA: The Core of Effective Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/82b47baf-e0d0-4b26-ac74-27da7be8c92d/Screenshot+2025-01-10+at+02.31.59.jpg Articles - Brand DNA: The Core of Effective Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.peterwilken.com/articles/brand-centered-management monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/ea0c92d5-43b7-49b4-9a38-79dfec87c83f/Screenshot+2022-10-22+at+16.41.11.png Articles - Unleashing the Power of Brand Centered Management™ https://www.peterwilken.com/articles/critical-mistakes monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/struggling-with-uncertainty monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/reasons-why-companies-lose-confidence monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/building-a-strong-brand monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/the-4ds-process monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/save-the-tiger-campaign monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/lighthouse-brand-strategy-academy monthly 0.5 2025-06-20 https://www.peterwilken.com/articles/the-story-behind-the-lighthouse monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/ae63f591-a49b-4244-94b5-65dd7159c7d9/pexels-skitterphoto-722664.jpg Articles - The Story Behind the Lighthouse Brand Strategy Course: Empowering Businesses through Expertise - Make it stand out Photo by Skitterphoto https://www.peterwilken.com/about daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1588643515049-ZVVW10VPXT45F36G236Z/_BE_5533-1-B.jpg About - Brand Man Peter Wilken, Creative Thinking and Brand Strategy Keynote Speaker https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1588642735518-UHB4ARAPSHHI7EH4EFDS/_BE_5400-1-BW%2B-%2BCopy.jpg About - Madman Peter Wilken, Creative Thinking and Brand Strategy Keynote Speaker https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1589437918720-HIF8820GQG24QDTERIUO/IMG_0904.jpg About - Dad-man I’m dad to three wonderful sons; the eldest is in the auto industry, the middle an aspiring actor and the youngest a hockey player now at the University in Edinburgh. My wife Regina is the Executive Director of I’m a Hippy, a charitable foundation she co-founded that advocates for children’s hip health. We live in Vancouver with our psycho-beagle Hugo. Together, we are ‘Mima’ and ‘Lolo’ to two grandchildren Abby and Luca. I’m a global citizen having lived in Edinburgh, Southampton, Jackson Mississippi, Honiara in the Solomon Islands, London, Singapore, Manila, Kuala Lumpur and Hong Kong before Vancouver. Work and play have taken me to over 50 countries across every continent. My interests include fly-fishing, scuba-diving (been a while), Scotch, The Telegraph crossword and footie…Southampton and Hearts are my teams for my sins…and I still play old-man soccer. I love animals. My favourites are otters, tigers, the occasional psycho-beagle – and, of course, dolphins. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1589437394052-MF87Q0OQOWAW4O5VBO41/Hugo+in+the+woods+%281%29.jpeg About - Hugo Elvis El Chapo, aka the psycho-beagle https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1589473241455-6JMMLT6HUWHPU6V99L5P/DOLPHIN-Reversed.png About https://www.peterwilken.com/books-oldver daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1590360780844-5DB7C158EXNK2R3QOHNR/Peter+Wilken+Photos-6.jpg https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1589130507810-W6A33QNV06EZ62E28955/DSS+Book+in+Hands.jpg Books and Resources - What’s inside? The 3 reasons why brands fail The 4D's Process of Brand Centered Management™ How to perform a Brand Health Check How to develop your Brand DNA Creating a Strategic Framework How to define and deliver your brand promise Creating an effective Brand Book Aligning your workplace with your brand vision The Brand Delivery Doughnut How to generate, evaluate and nurture creative ideas Tips for building your personal brand https://www.peterwilken.com/contact daily 0.75 2025-05-09 https://www.peterwilken.com/old-virtual-talks-workshops daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1603234230455-6VTW1Q0544BEHX4WFTTS/spaceship-3827533_1920.jpg Virtual Talks & Workshops - Creative Thinking Why this Workshop? Creative thinking is the ultimate human advantage – it’s how we use brainpower to think differently, create or innovate new from old, solve complex problems, challenge the status quo, deliver continuous improvement and develop ideas to deal with change and uncertainty. It is an essential business tool without which advancement is impossible. BUT…too often our educational systems, our business structures, our social and political cultures stifle creativity. Have you ever experienced rote learning? or boring, repetitive tasks? a don’t-rock-the-boat or make waves culture? Or double-guessing to please bosses or clients? Or an environment where only narrow-focused thinking is encouraged in ‘locked boxes’? ALSO…many people think they’re not creative because they don’t paint or write or act or sing…when, in fact, they are just not accessing the creative thinking capabilities they have to unleash the power of creativity in their world. Who this workshop is for Everybody who values the power of creative thinking and that wishes to improve their creative thinking capability. It’s of tremendous value for those in creative industries to remind, reconfirm and enhance their skills. It’s of even greater value to those industries where creativity is being stifled and where simple creative thinking practices can deliver transformational change. Learning Objectives Understand creativity and its application to your business Build confidence and ability to think creatively Recognize and overcome obstacles to creativity Provide creative tools to help address everyday business challenges Practical application of these tools to solve your business problems Content Understanding creativity All about ideas Understanding how creative people work A selection of tried and tested creative thinking tools Practice sessions and live cases Timing and Logistics Either: i) A two-day workshop held over two dedicated days ii) Three or four sequential morning/afternoon sessions held over 2-4 weeks iii) 60-90 minute ‘chunks’ to fit within participants work schedules Ideally 8-12 participants, workable 6-16. Theme – Rebel Spaceship Transformational change through creative thinking typically occurs not through large, structured leadership committees at the centre of organizations, but by individuals, or outliers at the periphery. Typically, these are small teams, with diverse backgrounds, skills and talents, bound together by shared values and beliefs – and evangelical alignment to a cause or mission. They may not conform to the rules – indeed, they actively seek to free themselves from the gravitational pull of the ‘mother spaceship’ and may even be seen to be outcasts or rebels. Think Hans Sol and the crew of the Millennium Falcon. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1602464372990-9UZRQMDWKMSJVWIF8CKN/PW-Illustrations-August2019.jpg Virtual Talks & Workshops - Creative Strategy & Brand-Building Why this Workshop? Everyone talks about strategy and brands…. strategic thinking, strategic planning, branding and rebranding….but the reality is many organizations find it difficult to articulate their strategy or clearly communicate their brand positioning. Complexity, change and uncertainty are often seen as threats more than opportunity. ALSO…clients want the simplicity that strategic tools can provide…and everyone wants to sell you their business model as the solution…but the ‘one-size-fits-all’ approach rarely works when every situation and challenge is different. Who this workshop is for Decision-makers and influencers within your organization; C-Officers, Managers, thought-leaders and influencers. Learning Objectives Understand the importance of creative strategic thinking to business decision-making Understand what a brand is and principles of building strong brands Provide a proven, effective stepwise process Share a practical strategic framework for strategic development Practical application and actionable next steps Content What makes great brands great and why it’s important Why it’s important to know who you are, what you stand for and why What is strategy and why strategies need to be creative The Dim Sum Strategy approach and 4D’s process How to develop your Brand DNA Practical application and actionable first steps Timing and Logistics A two-day workshop, or 3-4 sequential morning/afternoon sessions , or 60-90 minute ‘chunks’ tailored to suit participants work schedules and availability over a 2-3 week period. Ideally 8-12 participants, workable 6-16. Theme – Dim Sum Strategy and the 4D’s Process The theme is based on the book “Dim Sum Strategy. Bite-sized Tools to Build Stronger Brands’ by Peter Wilken. It shares a selection of the most successful, tried and tested creative thinking tools from working with some of the world’s top brands and top creative agencies. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1602694306318-IMTLU85YSFODCC2Y4BIZ/lighthouse-3013051_1920.jpg Virtual Talks & Workshops - Finding Your True North How to Build a Distinctive Personal Brand DNA Why this Workshop? Defining your own unique Brand DNA can help you understand your strengths, your differentiators and the attributes that will orient you now and in the future. We are all unique. We’ve all heard the phrase ‘know thyself’ but we rarely invest time in doing that. Often, people don’t know where to start. Times of change and uncertainty can be unsettling, or scary – but they can be exciting too. None more so than setting a course on the journey of life, early in a young person’s life. Would it help to have a simple but robust tool to help us do that? Something that you could boil down to one page but that would be rich enough and distinctive enough to guide you for a lifetime? Your personal Brand DNA acts as a compass or guiding star to help navigate your path throughout your business and personal life. Who this workshop is for Grade 10-12 students looking to find their ‘True North’ to guide them forward, and the parents helping them. Undergraduate or post-graduate students looking to find their path. Anybody feeling they are at a professional or personal crossroads and looking for illumination to guide them forward. Learning Objectives A clear understanding of self that can be used in practical ways A better understanding of thinking preferences and how they might be applied An appreciation of creative thinking, stretching possibilities beyond existing boundaries Identification of personal strengths and opportunities Defining your unique purpose and positioning (DNA) Better questions and continuous feedback Content Why it’s important to know who you are, what you stand for and why The 4D’s process Discovery: semi-structured qualitative research, internet research Insights and your Three Truths Definition: Development of your unique Brand DNA, including mission Direction: Goal setting Practical application and actionable first steps What this is NOT Student counselling Course selection University admissions or counselling Time management Timing and Logistics Three or four 1-hour face-to-face virtual consultations over a 3-week period, with a little homework each week. This is a facilitated process best done collaboratively with the student and parents working together. It is an engaging and effective program, designed with busy lives in mind to provide the maximum value in the minimum time, but it does require some commitment – outcomes are only as good as input. Theme – Finding your True North The theme plays on the metaphor of a guiding True North star, using selected strategic tools from the book “Dim Sum Strategy. Bite-sized Tools to Build Stronger Brands’ by Peter Wilken. It shares a selection of the most successful, tried and tested creative thinking tools from working with some of the world’s top brands and top creative agencies. https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/1605565585147-6I689PXP4ERSABRHUT41/CPLogo.png Virtual Talks & Workshops Peter is a Herrmann HBDI Certified Practitioner https://www.peterwilken.com/privacy-policy daily 0.75 2020-05-26 https://www.peterwilken.com/speaking daily 0.75 2025-12-03 https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/432dbfaa-6236-4881-b3d1-d4a41ee5d076/Brand+Master+Podcast.jpg Speaking https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/3687d503-b445-429e-85d6-7240034b3aac/OnBrand-CoverArt-scaled.jpeg Speaking https://images.squarespace-cdn.com/content/v1/5e98a143af92ee66c84e3a16/cc1e110f-00ec-4fa9-85ce-9a4e71f8bbe9/Building+Stronger+Brands.jpg Speaking 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