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If you are a business owner, founder, solopreneur, or aspiring brand strategist looking for clarity, confidence, and compass - this is where you start.

What you get inside

The 10 Commandments Flipbook

A short, focused read designed for busy people who need clarity, not clutter.

It distills the essential principles every brand builder must know and gives you a simple reset when things feel unclear.

Dim Sum Strategy Audiobook

A collection of bite-sized strategic insights drawn from real-world practice.

Learn how brands fail, how to avoid common traps, and how to start building your Brand DNA — without wading through academic theory.

30-Day Community Trial

Get a behind-the-scenes look at how experienced brand strategists think, challenge ideas, and make decisions in real life.

Explore before you commit.

Brand Strategy Health Check

A free two-minute topline assessment that shows you where your brand strategy is strong — and where it’s quietly working against you.

You’ll quickly see what needs focus, without overwhelm.

Your Brand DNA is the blueprint that governs what you do and what you say.

A brand is a promise.

This starter kit helps you move from intention → clarity → action, so your brand stops feeling vague and starts feeling deliberate.

What LIGHTHOUSERS say...

IAN

MICHEL

VAN

CHRIS

BRANDS I'VE WORKED WITH

WHAT LEADING BRAND STRATEGISTS SAY...

“Peter Wilken is a brilliant strategist and an excellent mentor"

—Matt Davies, Brand Consultant & Executive Advisor, Matt Davies Brand Consultancy

“Peter Wilken is a brand strategy veteran with serious chops…Peter is the real deal when it comes to branding and he’s been in the branding game at the very very top."

—Stephen Houraghan, Brand Strategist and Coach

AS FEATURED ON

Peter Wilken Cannes — **About Peter**

I was Head of BBDO Asia Pacific, arguably the No. 1 Creative Agency in the world, then as now.
Having run agencies for Leo Burnett and Ogilvy too, I’ve worked with five out of the world’s top 10 brands and across a myriad of categories in Europe, Asia, and North America.
I co-founded, built, and sold one of the first specialist brand consulting firms; The Brand Company.
I’m one of the few ‘suits’ to have won a coveted Cannes Gold Lion, the creative Oscars of the advertising world.
I’m a published author and speaker on brand strategy and creative strategic thinking.
I coach business owners and brand-builders through my online course and program The Lighthouse Brand Strategy Academy.