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Full audiobook of Dim Sum Strategy

eBook ‘The 10 Commandments to Build a Strong Brand’
Brand Strategy Health Check
30-Day free trial to the Lighthouse Brand Builders Community

Build a thriving business centered around your Brand DNA.

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BRANDS I'VE WORKED WITH

IS THIS YOU?

If you see yourself here, this kit was built for you.

Business owneR

You know your brand matters — but it feels messy.

Your messaging isn’t consistent
Decisions feel reactive instead of intentional
You’re busy running the business, not stepping back to think

You want clarity and confidence in how you present your brand, without getting lost in theory. You want a proven, practical process you can actually use.

Brand strategist

You want to be valued for strategy, not just execution.

Clients struggle to see the difference a strategy makes
Every project feels slightly reinvented
You want fewer, better clients and longer-term relationships

You’re looking for a battle-tested way of thinking about brand — one you can trust, articulate, and build your work around.

Most brands don’t fail because of effort.

They fail because of an unclear strategy and inconsistent delivery.

This starter kit exists to fix exactly that.

A Clear Path to Brand Strategy

This is a clear thinking journey based on the skills to become a true CBO, not a collection of disconnected resources.

A Guided Strategic Path

You move from a quick topline assessment, to core brand principles, to proven strategic tools.

From Insight to Action

You gain the words and frameworks to lead stronger conversations with teams, clients, and partners.

Shared Language for Better Decisions

What you get inside

The 10 Commandments Flipbook

A short, focused read designed for busy people who need clarity, not clutter.

It distills the essential principles every brand builder must know and gives you a simple reset when things feel unclear.

Dim Sum Strategy Audio - book

A collection of bite-sized strategic insights drawn from real-world practice.

Learn how brands fail, how to avoid common traps, and how to start building your Brand DNA — without wading through academic theory.

30-Day Community Trial

Get a behind-the-scenes look at how experienced brand strategists think, challenge ideas, and make decisions in real life.

Explore before you commit.

Brand Strategy Health Check

A free two-minute topline assessment that shows you where your brand strategy is strong — and where it’s quietly working against you.

You’ll quickly see what needs focus, without overwhelm.

Your Brand DNA is the blueprint that governs what you do and what you say.

A brand is a promise.

This starter kit helps you move from intention → clarity → action, so your brand stops feeling vague and starts feeling deliberate.

What LIGHTHOUSERS say...

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WHAT LEADING BRAND STRATEGISTS SAY...

“Peter Wilken is a brilliant strategist and an excellent mentor"

—Matt Davies, Brand Consultant & Executive Advisor, Matt Davies Brand Consultancy

“Peter Wilken is a brand strategy veteran with serious chops…Peter is the real deal when it comes to branding and he’s been in the branding game at the very very top."

—Stephen Houraghan, Brand Strategist and Coach