Master the Strategic Thinking Tools Used by the World's Most Iconic Brands
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What if you could access the same strategic thinking tools used by the world's top agencies, distilled into 40 bite-sized, actionable frameworks?
That's exactly what Dim Sum Strategy delivers.
WHAT YOU'LL DISCOVER
The trademarked Brand Centered Management™ 4Ds process that's transformed thousands of brands over 25 years—from startups to global icons
How to create your Brand DNA and why it's become essential vocabulary for brand strategists worldwide
40 proven creative and strategic thinking tools curated from three decades of working with the world's leading brands
The 3 critical reasons brands fail and how to avoid them before they kill your business
How to perform a Brand Health Check that reveals exactly what's working (and what's not)
The Brand Delivery Doughnut framework for aligning your entire organization with your brand vision
How to generate, evaluate, and nurture creative ideas that actually get executed
Strategies for building your personal brand as a trusted strategist and leader
WHY THIS AUDIOBOOK?
If you've had your fill of 400-page branding textbooks, Dim Sum Strategy is your antidote.
Each tool is designed to be bite-sized and immediately actionable—perfect for time-pressed professionals who need proven frameworks they can apply today, not theory they'll forget tomorrow.
Plus, you're hearing it straight from the source. Peter Wilken narrates the entire audiobook himself, sharing the insights and real-world anecdotes you won't find anywhere else.
WHAT BRAND LEADERS ARE SAYING
"This book is full of common sense. The kind of sense that isn't always common."
– Andrew Robertson
President & CEO, BBDO Worldwide Inc.
“Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad of brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need.”
- David Guerrero
Creative Chairman, BBDO Guerrero
“If you've had your fill of long-winded books on branding, Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us.”
- Graham Kelly
Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saaychi, and TBWA
“I've read numerous books on brand and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!”
- Dr. Wayne Lotherington
Founder & CEO, Allsorts Habit Creation and author of How Creative People Connect
ABOUT PETER WILKEN
Peter Wilken is known internationally as "The Father of Brand DNA."
Nearly 25 years ago, Peter and his colleagues at The Brand Company developed the Brand Centered Management™ 4Ds process and Brand DNA framework. Since then, thousands of brand professionals and some of the world's most iconic brands have embraced these tools as essential parts of the brand strategy lexicon.
With three decades of experience working with leading brands at the world's top agencies, Peter has distilled the most powerful strategic thinking tools into one accessible audiobook.
Now, he's sharing it all with you—completely free.
WANT THE PHYSICAL BOOK?
Love having a reference book on your desk? The physical edition of Dim Sum Strategy is available on AmazoN AND OTHER ONLINE AND LOCAL RETAILERS
Pro tip: Get both! Listen to the audiobook for free, then grab the book on Amazon for your team library.