PODCAST & FEATURES
THE LIGHTHOUSE BRAND BUILDERS PODCAST
Discover the Lighthouse Brand Builders Podcast and guest appearances by Peter Wilken. Gain expert insights in advertising, brand consulting, and change management. Learn to build enduring brands with proven methods like the 4Ds process and brand DNAs. Tune in for actionable strategies to elevate your brand and business!
New episodes come out Mondays each week.
Brand Strategist & Author Peter Wilken
Under the Influence with Terry O'Reilly
Terry O’Reilly is a legend in Canadian advertising. A copywriter at DDB and the iconic Chiat Day agencies (of Apple 1984 fame) he also ran his own production company.
Terry is a master story-teller. And he really does his homework. He’d read Dim Sum Strategy cover to cover and asked really deep questions that demonstrated it.
His show has over a million listeners a week and his podcast has been downloaded over 75 million times!
I was very fortunate to get an interview - he doesn’t normally do them. I was lucky that we had so much in common from the golden era of advertising - we just hit it off and had a ball doing it…I think you can tell.
S01.EP23 - Building Stronger Brands with Peter Wilken
JUST Branding
Dolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy. Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time. His book ‘Dim Sum Strategy’ is packed with bite-sized tools you need to build stronger brands, which is what we explore in this episode… building stronger brands.
234 | Peter Wilken - Define Your Brand DNA With
Strategy Tools Tips
Brand Master Podcast
Learn how to define your Brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.
Then, we dive straight into what brand strategy is and how important it is to building strong brands.
Next, we explore what brand DNA is, how it provides clarity and meaning and how it aligns all brand stakholders.
Then Peter reveals his brand DNA process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”
Brand Strategy Is Defined by Choices with Peter Wilken
On Brand with Nick Westergaard
“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.
The DNA of Branding With Peter Wilken – Dolphin Brand Strategy
Build Better Brands
On this episode of Build Better Brands, Danielle Clarke is joined by Peter Wilken to talk about his career and what both corporate and personal branding means to him, and how he helps clients with their branding challenges.
Growing Your Business Through Creative
Thinking (ft. Peter Wilken)
The Big Brand Theory
Peter Wilken, Professional Speaker, author of Dim Sum Strategy, and Brand Strategy Consultant at Dolphin Brand Strategy provides insight into Creative Thinking in the workplace. Are you allowing space/time for creativity to naturally flow? Listen in to understand that it's time to start thinking outside of your bubble. Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Brand Building Process with Peter Wilken
On Branding Podcast
Learn how to build brands like a pro! In the 21st episode of On Branding Podcast, Arek Dvornechuck interviews Peter Wilken and we talk about brand building process.
Check out Peter's book! 👉 https://www.ebaqdesign.com/go/strategy-book---
Support this podcast: https://anchor.fm/ebaqdesign/support
Peter Wilken
The Independent Hustle Podcast
Peter was part of the tail-end of the golden era of advertising, working with brands such as Coca-Cola, BMW, Disney, FedEx, IBM, Kodak, SONY etc. He co-founded The Brand Company in Hong Kong which was acquired in 2006 and today he spends his time providing brand & stragetic planning services to multiple companies.