Keynote Speaker
Creative Strategic Thinking and Brand-Building
How to use creativity to produce clear, confident brand strategy that delivers success
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Speaking Topics
Every speaking engagement is different. I tailor each talk to suit your audience. Three of the most popular are detailed below.
It’s all in Your DNA.
Would you like to know how the secret of how top brand consultancies develop winning brand strategies for the top brands?
In this talk, I demonstrate the principles of what makes great brands great.
Then, I share how the top brand consultants and branding agencies develop compelling brand strategies for the top brands.
The heart of great brand strategy is positioning and purpose, encapsulated in your unique Brand DNA Blueprint.
Your Brand DNA is a bedrock and a beacon. It guides everything you DO and SAY.
Illustrated with examples and anecdotes from a lifetime’s career working with some of the world’s top brands, I’ll share with you the essential elements of the trademarked Brand Centered Management™ 4Ds process.
If you’re looking for creative ways to build your business through your brand, this is for you.
Creative Strategic Thinking
We hear a lot about critical thinking but much less about creative thinking.
With increasing complexity, uncertainty and change in our lives - and the rise of AI and automation - the need to embrace human creativity to solve challenges has never been more critical.
Creative Thinking is the ultimate human advantage. It’s how we use our brainpower to think differently, generate ideas and create new from old. We use creative thinking to solve problems, challenge the status quo and envision a brighter future.
Entrepreneur or start-up Company? SME? Large established organization?
Stuck in a rut? Frustrated by bureaucracy? Worried that short-sightedness is blocking the bigger picture? Or that risk-aversion is leading to lost opportunity? Need solutions to deal with change, uncertainty and complexity?
You likely already have good ideas and want to look beyond your current boundaries. You may be looking for ways to maintain or stimulate growth or manage change in your market.
Creative thinking embraces Constructive Disruption. Constructive Disruption helps you:
Transform the way you approach change, opportunity and challenges
Facilitate positive change in your team
Instil innovation within your organizational culture
Learn how to break through bureaucracy and obstacles to progress
Generate fresh ideas to reorient or reconfirm your future direction
Learn to ‘Zig’
Think Like a Dolphin
How to Become a Creative Master of Your Own Universe
Do you feel you can make a difference in this world?
Do you want to take more control of your own destiny whilst respecting the need for others to do the same? Do you believe we can do better than win-lose solutions? Are you a creative thinker?
Peter illustrates how thinking through the lens of dolphins can change perceptions and lead to dramatic transformations to help you build a better world for yourself and for others. He shares experiences from the world of advertising, brand-building and change management to demonstrate the power of creative thinking to effect change.
If you’re looking to change your world in your own unique way, this is for you.
“Highly recommended.”
— Don Anderson, President, Legato Wealth Management Inc.
"From testing our knowledge of successful campaigns like Volvo's 'safest car money can buy' to challenging us to consider the alignment of our own marketing strategies, Peter kept us engaged, entertained, and learning throughout his presentation."
– Don Anderson, President, Legato Wealth Management Inc.
"Peter brilliantly explains strategic models and shares proven tools that can be used in today’s business world to help transform your brand."
- Wendy Hartley, Principal, Hartley PR
“Peter is much more than a speaker, he masterfully engages the audience to think creatively and share ideas.”
– — Natalie Brown, Mozart Communications
“Peter’s speaking engagement was thought-provoking; he inspires his audience to be creative when it comes to building or transforming their business or personal brand.”
– Dean StantonDirector, Custom Security Systems, Telus
“Not only does Peter bring vast creative industry experience to bear, with powerful insights and wonderful anecdotes, he does so in a way that is personal - and, above all - practical.”
– George Higgins President, Identity Management Inc.
